Rashid Ali — Founder
Rashid has been building on WordPress since 2006. Alongside his technical work he's held senior leadership roles in the non-profit sector — including CTO and executive-director responsibilities at a global charity — so he understands first-hand what these organizations need: tight budgets, lean teams, and software that just works. Through his work with leading WordPress brands he's supported thousands of users directly, and he's built sites that have processed millions of dollars and served millions of users. Clients keep coming back because he explains complex technical decisions in language you can act on, tells you the truth even when it isn't what you hoped to hear, and is the person you want when something's broken and nobody can figure out why.