Is your business struggling to push product? Is it hard to find leads? Is your website attracting traffic, or is it stagnating? Bad reviews could be to blame. When customers leave bad reviews, it affects your reputation, your SEO, and your profits. Read on to learn more about how reviews affect your business and what strategies you need to implement to deal with them.
Why Customer Reviews Matter
Since web traffic is critical to any business’s health, it is important to examine the marketing trends that can make or break traffic. Reviews will affect the SEO of your website. Bad reviews can easily get to the top of the rankings on search engines, which will negatively affect the traffic to your website.
In the world of social media, the customer’s voice is louder and stronger than it has ever been. It has been found that 88% of customers trust google reviews as much as they trust recommendations from their family and friends, and read them before making a purchase of a product or service. Online customer reviews are now helping drive the online experience, and creating a revolution of how people shop. They represent a whole new frontier of word-of-mouth marketing.
Customer Reviews Are Not Optional
In the not-too-distant past, marketers could count on slick marketing tactics to drive sales even with low quality services and products. That day is long gone when it comes to online shopping. There was no outlet where unhappy customers could voice their distrust, or trust, of a product or service. Now, customer opinions are accessible in every way imaginable.
According to Inc., 68% of customers develop an opinion on your product or service after reading between 1 and 6 reviews. Another critical element to customer reviews is they affect business search engine results in a big way. Statistics also reveal that up to 35% of consumers are less likely to make a purchase without reading a visible review. Do not overlook the power of Google reviews either. Integrate them with Google Maps and Google My Business. It enables customers to post a Google review about their experiences online.
People Are Always Willing to Share Bad News
Bad reviews come easy to consumers. Good reviews are a little tougher to come by. People will find the time to write a bad review. They feel it is their duty to warn other customers about a negative experience. As such, a negative review should never go unanswered. One of the best ways to get a positive review is to ask for it. Marketers should endeavor to make it easy for customers to follow through as well. Try offering some type of incentive or even spotlighting the customer with their approval.
Embrace the Upside of a Bad Review
There is an upside to bad reviews, so marketers should not worry too much when they get a bad one. Think of a bad review as an opportunity to show exceptional customer service. The right response can even negate the original negative review. People know that companies will make periodic mistakes. They would rather not have to deal with them, but they like it when a company rights the ship.
Keep in mind that an online review is highly disruptive with respect to reputation management. The following reasons are why consumers like leaving an online review.
- Consumers can become irritated with a product or service. They may, as stated, leave a negative review to warn others.
- Consumers also know they have the power to change how companies deliver products and services. Social media is a powerful tool.
- Customers also enjoy sharing their expertise. They see it as their moment to give something valuable back to the public.
Get on board with customer reviews. There is everything to gain and nothing to lose. Without knowing, and being able to influence, what people are saying, your brand’s image and health may be in danger.
If you are need of improving your website and attracting traffic, consult with W3+ about your options!